| News |
Mvine launches its 2020 campaign
24 Dec 2019 10:47
Internet safety as a public right is the central message
Mvine Limited announces today the launch of its 2020 campaign. The central message is internet safety as a public right.
The campaign features a pastiche on The Beatles ‘Abbey Road’ album cover, which celebrated its 50th anniversary in 2019. The iconic photograph was taken on 8th August 1969 by Iain Macmillan.
It depicts people of all ages crossing Abbey Road on the world famous zebra crossing to signify that the crossing the Internet must be possible for all regardless of age, ability or social demographic status.
Mvine’s most recent campaign “Being yourself and staying safe online needs a whole new way of thinking: thank goodness for Dynamic Trust Environments” received acclaim from the tech industry as well as from Mvine’s customer community.
Frank Joshi, Director at Mvine, said, “The internet is a public right. Crossing it safely whatever your age or demographic should be too. But as we all know that can be far from the case for a lot of internet users.”
“I think 2020 will be a landmark year for Digital Identity. Technology solutions exist to address all the concerns of being yourself and staying safe online. All we need now is a willingness to do something about it, and by that I mean finding the political will in terms of true public sector and private sector interoperability. That’s possible when Government, industry and civil society work together,” said Frank Joshi.
Mvine Limited announces today the launch of its 2020 campaign. The central message is internet safety as a public right.
The campaign features a pastiche on The Beatles ‘Abbey Road’ album cover, which celebrated its 50th anniversary in 2019. The iconic photograph was taken on 8th August 1969 by Iain Macmillan.
It depicts people of all ages crossing Abbey Road on the world famous zebra crossing to signify that the crossing the Internet must be possible for all regardless of age, ability or social demographic status.
Mvine’s most recent campaign “Being yourself and staying safe online needs a whole new way of thinking: thank goodness for Dynamic Trust Environments” received acclaim from the tech industry as well as from Mvine’s customer community.
Frank Joshi, Director at Mvine, said, “The internet is a public right. Crossing it safely whatever your age or demographic should be too. But as we all know that can be far from the case for a lot of internet users.”
“I think 2020 will be a landmark year for Digital Identity. Technology solutions exist to address all the concerns of being yourself and staying safe online. All we need now is a willingness to do something about it, and by that I mean finding the political will in terms of true public sector and private sector interoperability. That’s possible when Government, industry and civil society work together,” said Frank Joshi.
Date
23 Dec 2019 09:00