A new standard in digital authentication, Mobile Connect will help mobile operators to manage consumers digital identities across multiple online services, ranging from access to content and services on the web through to more secure e-government and banking services.
Simply by matching the user to their mobile phone, Mobile Connect allows them to log-in to websites and applications quickly without the need to remember passwords and usernames. It’s safe, secure and no personal information is shared without permission.
Source: GSMA
For digital service providers, Mobile Connect can deliver the optimum balance between convenience, security and privacy. By enabling consumers to log in quickly and easily, it improves the customer experience and reduces the likelihood that authentication issues will lead to them abandoning transactions, while minimising fraud and errors. In this way, Mobile Connect increases customer confidence and strengthens loyalty, while enabling fast engagement and enhancing the digital service provider’s brand.
Mobile operators have the capabilities, the experience and the track record to provide fast and secure authentication. For more than two decades, mobile operators have been authenticating consumers’ devices on their networks, securely providing voice calls, messaging, Internet access and other services, while safeguarding consumers’ privacy and personal data. Similarly, mobile operators can underpin the digital economy by providing secure authentication and identification, which consumers and service providers can trust.
